Première: op escapistisch casinobezoek met Jess Williamson in videoclip ‘Infinite scroll’

door Mattias Goossens

Amerikaanse folkzangeres Jess Williamson brengt op 15 mei haar vierde plaat ‘Sorceress’ uit via Mexican Summer. Daarop versmelt ze folk, country en nostalgische filmmuziek. Uit die plaat wordt vandaag de videoclip bij ‘Infinite scroll’ vrijgegeven, en die kan je hieronder in première bekijken. Lees onder de clip het verhaal achter de video.

“We shot this video in early February, when the Coronavirus was a distant murmur and not an immediate threat here in the US. It was lurking in the ether though, and of course on some level we were aware of it, but we couldn’t have imagined at the time where we’d all be today. But something was clearly tapping on our subconscious minds, because we made a video about running away from this world and escaping to another planet. Which sounds like a pretty nice option at the moment. 
Director Jim Larsen and I came up with this idea of a runaway bride with an extraterrestrial twist. The dress I’m wearing is my mom’s wedding dress. She bought it in 1979 off the rack at Neiman Marcus in Dallas. The veil is hers as well. Her mom sewed every pearl onto it by hand. It felt really special to wear that dress, almost holy. The first time I put it on it was surprisingly emotional for me. Jim and I are both drawn to the landscape of the Southwest, and we were talking about the musician Jim Sullivan’s mysterious story, how he disappeared in the desert in New Mexico. I’ve spent a lot of time in New Mexico, it’s a place that’s near and dear to my heart. It felt right to make the video out there. Musically, ‘Infinite scroll’ is the most pop song I’ve ever made, so it feels good to me that the video is super connected to me.